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From the Faroe Islands
To Parma: Our Dream
Salmon.

Discover the journey behind a salmon like no other

From the Faroe Islands
To Parma: Our Dream
Salmon.

Discover the journey behind a salmon like no other

Best Seller Collection

Our most popular products for October

Our Gift Boxes

A joy and a privilege – both to give and to receive

Upstream Gift Boxes represent
the ultimate expression of offering
a product of absolute excellence.
They offer the pleasure of selecting
the finest pairings that become
the very essence of taste and elegance.
By definition, always appreciated.

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What I
Truly Care About

is emphasising once again how Upstream's supply chain is completely intact and crystal-clear at every stage. It is an ethical choice, out of respect towards enthusiasts who know exactly what they want, what they buy, and what they taste. They rightly do not settle for an exceptionally good product. They want to know how and where the salmon they are about to taste is farmed, controlled, fed, harvested, and processed. No secrets – just passion, good taste, integrity, respect for nature... and true dedication.

Claudio Cerati

Protagonists of the Cultural Debate

Two great publishing ventures embody Upstream's dedication to elevating salmon

The first comparative study of the
world of salmon, thoroughly analysed.
This book enters the debate
of recent years, challenging
the inaccurate generalisations stemming
from sensational scoops that influence
consumers and spread mistrust.

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This book has cemented salmon
as the perfect ingredient for both
renowned chefs and passionate amateurs.
Much more than a cookbook:
it is a true act of love,
full of (tasty) surprises.
And exceptional dishes.

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